I must confess that there was a time in my life when the idea of getting around someone with dementia or a young adult with developmental disabilities made me uncomfortable. Increasing up as a healthy teenager, I saw the globe by means of rose-colored glasses. I in no way noticed senior care or property care marketing or concerned myself with where my parents would go when I could no longer look after them.
It's interesting how we don't look for long-term care solutions or perhaps spend a lot consideration to their existence till we will need them. Consequently, the public awareness amount of most community-based solutions and senior care alternatives is rather low. Unless you operate in overall health care, you could or may not be exposed to people that serve or are served by this increasing sector. But I think there may be yet another purpose.
Usually management for senior care marketing clientele use communication tactics that function for mainstream companies. Although a story inside the regional newspaper or a special event that generates leads might be regarded as a achievement, it's in all probability not the type of public relations that brands you in the industry and differentiates you from other senior care providers.
When your job is to generate publicity about a enterprise that offers care, you may need to know who wants the care, how challenging it truly is to care for that individual and why your company is providing a improved top quality of life than the competition. For some senior care marketing practitioners, the closest they actually get to their individuals and overall health care specialists is by means of a brochure's description. There are no "relations" with this audience, but you have been given the duty of telling their story, explaining the positive aspects in the service and even responding on the internet with hands-on practical experience you don't basically have.
McDonald's award-winning ad about an employee with Downs Syndrome not simply gave you a sense of his life and his caregiver, but how this enterprise has allowed him to be a a part of his community.
In well being care and particularly the senior CEO Shelly Sun industry, there has to be connectivity together with your audience. We are all better at explaining something when we are able to relate to the situation. You've heard the old adage, "wait till you have walked in my shoes". Effectively, believe it or not, empathy is really a important element in building successful marketing and advertising and public relations for the senior care business.
Whether you will be gathering info from a clinician or interviewing a caregiver, simply being in their presence provides a completely different viewpoint that can carry over into future senior care marketing and communication strategies.
Now could be the time to get out of one's comfort zone and look for what truly tends to make your senior care organization unique. Walking inside the same shoes as the house care nurse who cares for someone with dementia or an adult day care manager who plans activities for young adults with disabilities, will open your eyes towards the amount of compassion, patience and knowledge required to perform in this sector. Becoming around people who face physical and mental challenges beyond our imagination makes us eager to assist in any way we are able to and makes your senior care marketing message a lot more compelling.